Integrate into your process
We plug into how you already operate—not a parallel vendor workflow. Digital work happens without making leadership the project manager.
GR Labs
Your Fractional Digital Department
Senior digital leadership and hands-on execution—without hiring a full-time team.
For owner-led growing businesses that rely on digital tools but don't have an experienced person owning them. GR Labs takes ownership of the highest-priority digital work: website, strategy, systems, and measurement.
The gap
We work inside how you already operate—and own the digital side.
Agencies and specialists sit outside the business. Consultants advise and leave. The gap is a partner who learns your process, takes ownership of website, tools, and systems, and keeps refining, enhancing, and advising.
Own the digital side
Website, tools, measurement, and the unnamed backlog have an experienced owner—so they don't wait for a spare hour.
Refine, enhance, and consult
Ongoing judgment plus hands-on work: improve what's in place, build what's worth building, and advise on what comes next.
Judgment, partnership, and execution inside your process—without a full-time hire or a rigid agency menu.
The work
One partner. Across your highest-priority digital work.
These are the areas GR Labs can own. The mix follows what will have the greatest impact for your business—not a predetermined monthly menu.
Website management
Updates, technical care, UX, conversion improvements, and coordination with other vendors—so the site stays moving.
Strategy & prioritization
Decide what deserves attention now—and what is not worth spending money on—based on the business, not a service list.
Systems & automation
Connect tools, improve lead routing and workflows, and remove busywork when automation is the right move.
Analytics & growth
Tracking, conversion measurement, local presence, and growth support—applied where it will actually move the business.
How it works
A consultant tells you what to do.An agency does what you tell them.A fractional digital department does what needs doing.
Two familiar models. Neither owns the work.
- Consultant
Tells you what to do.
A recommendation, then you're left to staff it, sequence it, and make it happen.
- Agency
Does what you tell them.
They wait for a brief. If you don't already know what to request, the important work never gets named.
- Fractional digital department
Does what needs doing.
We look at the business, find the digital work worth doing, and take it on—so you are not the strategist or the project manager.
You don't have to figure out what to ask us to do. We do what needs doing.
Starting at $1,500/month
Ongoing monthly support with direct access to experienced senior digital leadership. Hands-on execution, plus coordination with specialists or existing vendors when that is the right move. Scope is tailored to the business.
From clients
Our work speaks for itself.
Clients work with GR Labs to cut through digital noise and focus on what actually moves the business—with recommendations that fit how the business operates.
Duncan was a huge help here. With his SEO and marketing knowledge, he's been a wealth of information in guiding how we go about being found online. GMB, local seo, and just more general marketing advise as well, he's been able to allow us to blot out the noise that you get overwhelmed with and just focus on the things that move the needle for a local business in the digital marketing realm. Super happy and a fan!
Duncan helped us with an exploratory affiliate marketing project. He was extremely knowledgeable and steered us in the right direction with realistic recommendations that work for our business.
Questions
What people usually ask.
Ongoing access to experienced digital leadership—not a full-time hire, and not a one-off project. Engagements start at $1,500/month.
Is this right for my business?
It's built for owner-led growing businesses that rely on a website, tools, and digital channels—but don't have an experienced person owning that work. If you already have a marketing team, GR Labs can fill digital and technical gaps rather than replace people.
What does "fractional" mean?
You get ongoing access to experienced digital leadership without hiring a full-time digital employee. GR Labs works with your business on an ongoing basis and focuses on the highest-priority work.
Who will I work with?
You work directly with experienced digital leadership—not a rotating account team. When a specialist or an existing vendor is the better fit for a piece of work, GR Labs helps coordinate rather than treating every task as something to keep in-house.
How much does it cost?
Engagements start at $1,500/month. The monthly investment depends on the scope of work and the priorities we take on. We'll confirm fit and scope on a 30-minute call.
Do you only manage websites?
No. Website management is a core part of the offering. GR Labs can also help with digital strategy, analytics, automation, integrations, local presence, and technical SEO where those are the right next move. It is not a full-service SEO or marketing agency.
Can you work with our existing team and vendors?
Yes. GR Labs is designed to complement internal people and existing vendors—coordinating when that makes the work better, not replacing relationships that already work.
What happens if we need something outside your capabilities?
GR Labs will identify the requirement and, when appropriate, help coordinate with a specialist rather than pretending to be the right provider for every task.
Start a conversation
Get The Most Out Of Your Digital Strategy
Tell us about your digital presence, the tools you already use, and the work that never quite gets owned. A 30-minute fit call is enough to see whether GR Labs should take ownership of it.
Prefer to talk? Book a 30-minute fit call →