Leads sit in the inbox
Forms, ads, and chat dump names into a shared inbox. Someone sorts them when they can—and by then the warm ones have gone cold.
Marketing & sales automation
Grand River Labs
Keep pipeline moving without babysitting the stack.
Lead routing, nurture, and campaign ops that fit your CRM and channels—so marketing and sales stop chasing handoffs by hand.
The drag
Where marketing hours disappear.
The tools are usually fine. The gaps between them—triage, sequences, sync, reporting—are what slow the pipeline down.
Nurture that never updates
Sequences fire on a calendar, not on behavior. Prospects get the wrong email, sales gets the wrong signal, and nobody trusts the drip.
Campaign ops glue work
Lists get exported. UTMs get fixed by hand. Attribution lives in a spreadsheet someone rebuilds every Monday.
Reporting scramble
Marketing asks what closed. Sales asks what was sent. The answer takes half a day of stitching tools together.
Examples
What this looks like in practice.
Full write-ups of automations we build around the tools you already run—so leads move, nurture stays honest, and campaign ops stops living in spreadsheets.
Inbound lead capture → enrich → score → route
A prospect fills out a form or lands from a paid click. Instead of landing in a shared inbox, the lead is enriched with company and role data, scored against your ICP, and assigned to the right owner—with a short brief already in the CRM. Sales opens a ready record, not a blank name.
Behavior-triggered nurture that respects the CRM
Someone downloads a guide, then visits pricing twice. The sequence advances, pauses when a meeting is booked, and resumes only if they go quiet again. Stage changes in the CRM drive the emails—so nurture never argues with the salesperson.
Form → sales alert with full context
High-intent submits don’t wait for the next inbox check. The right channel—Slack, email, or both—gets a ping with source, company, page, and what they asked for. Reps reply while the intent is still hot, without digging through form tools.
Campaign ops: lists, UTMs, and clean attribution
Audience lists sync from your CRM. Campaign tags and UTMs stay consistent across channels. When a lead converts, the source story is already on the record—so reporting stops being a weekly archaeology project.
No-show and abandoned-inquiry follow-up
A demo is missed or a quote request stalls mid-form. Automated, timed follow-ups go out with the right tone and a clear next step—then escalate to a human if there’s still no reply. Pipeline that would have leaked quietly gets a second chance.
Closed-won → review, referral, and onboarding handoff
When a deal closes, marketing doesn’t start from a spreadsheet. A review request, referral ask, and onboarding welcome fire in sequence—while the account team gets a clean handoff with context. Expansion and proof start on day one, not month three.
How it fits
Your stack stays. The busywork leaves.
We connect what you already trust, automate the handoffs in between, and stay close until pipeline and hours both move in the right direction.
- 01
Discover
We map how leads enter, how nurture actually runs, and where campaign ops eats the week—then prioritize what moves pipeline first.
- 02
Connect & automate
We wire your CRM, forms, email, and channels so routing, sequences, and alerts fit the tools you already trust. No rip-and-replace.
- 03
Launch & refine
We launch carefully, watch the first weeks of real traffic, and tighten scoring, timing, and handoffs so the gains keep compounding.
Ready when you are
Let's find where marketing & sales automation pays for itself.
Tell us how leads move today. We'll map a practical path from your CRM and channels to cleaner routing, nurture, and campaign ops.